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Figuring Out How to Answer Tough Questions

“No comment.” Wait. WHAT?!? Are you telling the public, who thrive on scandals and gossip, that you have time to

It can be beneficial to look backward. In order to chart a new path forward, you must understand where you

Eden chatted with Sharon Berman at Berbay Marketing & Public relations about what it’s like working with law firms and

“There is no elevator to success. You have to take the stairs.” ~ Bit of wisdom on stairway outside a

’Tis the season for reflecting on what you’ve accomplished over the year — good as well as bad. While many

File that idea under wishful thinking. It rarely works, and it’s always a bad idea. The reason: Even if the

Words do matter. So does their tone and imagery. Consider these true stories: A 36-year-old woman who put off

In the end, United (finally) got it right. But only after days of excruciatingly bad publicity. Were its belated positive

Right now people are angry, and anger is a powerful motivator. By creating millions of fake accounts, Wells Fargo violated

Danger Ahead: Communication Breakdown. Looks like these two need a communications reboot. Before you put your mouth in gear, know