“No comment.” Wait. WHAT?!? Are you telling the public, who thrive on scandals and gossip, that you have time to say “no comment” but not time to protect your reputation? Doesn’t matter…
Tag: public
Moving Toward a Bright Future
It can be beneficial to look backward. In order to chart a new path forward, you must understand where you came from and how you got where you are. But don’t agonize…
7 Things Lawyers Need to Know to Handle a Crisis
Eden chatted with Sharon Berman at Berbay Marketing & Public relations about what it’s like working with law firms and what lawyers need to know about managing a crisis for their clients.…
No Elevators
“There is no elevator to success. You have to take the stairs.” ~ Bit of wisdom on stairway outside a high-intensity gym Life ain’t easy. Neither is a job. That’s why they…
Dear Santa, I Can Explain
’Tis the season for reflecting on what you’ve accomplished over the year — good as well as bad. While many adults are pondering potential new year’s resolutions, kids are writing letters to…
Maybe Nobody Will Notice…
File that idea under wishful thinking. It rarely works, and it’s always a bad idea. The reason: Even if the public is tolerant of the initial problem, it is furious if someone…
Tone Deaf
Words do matter. So does their tone and imagery. Consider these true stories: A 36-year-old woman who put off having children until she was financially stable and at a better point…
Learning from Your Mistakes (United Airlines Edition)
In the end, United (finally) got it right. But only after days of excruciatingly bad publicity. Were its belated positive actions too little and too late to repair its image? United’s floundering…
Case Study: Wells Fargo
Right now people are angry, and anger is a powerful motivator. By creating millions of fake accounts, Wells Fargo violated the public’s basic need to feel secure. The reaction was visceral because…
How Not to Answer A Question: Part Two
Danger Ahead: Communication Breakdown. Looks like these two need a communications reboot. Before you put your mouth in gear, know what you want to say — and what doesn’t need to be…