Here’s a question we often get: “When does an issue turn into a crisis?” That’s a tricky one, right? The truth is, it depends on a bunch of things, like your organization’s…
Tag: Protecting company reputation
When You Take Transparency a Step Too Far
One day, a journalist called an executive about a profile they were doing on a colleague. The executive assumed the reporter was actually calling about the all-hands-on-deck meeting they were just in,…
Don’t Hide the Truth From Your PR Person
We all lie – little white lies, half-truths, ones we make to keep the peace, etc. We get it. But when talking to your Crisis & Reputation Management team, it’s imperative not…
4 Mistakes to Avoid Doing During a PR Crisis
Running a business or an organization is already a full-time commitment, and anything that throws its operations off-course can quickly turn a full-time job into a job for 2-3 people. Throw a…