Joy Gendusa, CEO of PostcardMania, an advertising agency, asked her employees on a Zoom call to work in the office during hurricane Ian, calling the storm a “nothingburger, ” according to the…
Tag: protect your reputation
How To Communicate With Stakeholders During A Crisis: 5 Tips
When your business faces a PR crisis, how you communicate with your stakeholders can feel like a game of Chutes and Ladders. Navigate the crisis successfully, and you’ll come out on top.…
Lessons in Brand Management from Beyond Meat’s PR Crisis
Over the weekend, Beyond Meat, a maker of plant-based meat substitutes whose stock has been struggling, found itself in a negative spotlight again — this time after its COO Doug Ramsey allegedly…
Failing to Do This Could Cost You Your Reputation
In a perfect world, everything would go smoothly in your business. But that’s in an ideal world. Every organization is potentially vulnerable to public relations crises at any moment, even if it’s…
Social Media vs. Traditional Media During a Crisis
Back in the good old days of traditional media, business owners’ greatest nightmares were some publications with a small, local reach or classic word-of-mouth. Yes, it could be harmful to the business,…
How to Handle Cancel Culture: 4 Tips on How to Deal With It
Cancel Culture has been on the rise in recent years, with more and more people calling for the cancellation of products, services, and even people. This trend can be a massive PR…
Figuring Out How to Answer Tough Questions
“No comment.” Wait. WHAT?!? Are you telling the public, who thrive on scandals and gossip, that you have time to say “no comment” but not time to protect your reputation? Doesn’t matter…
5 Communications Tips to Keep Your Employees From Leaving During the Great Resignation
It was already important to take care of your employees, but The Great Resignation has made it a (if not THE) top priority. We’re still living in a time where everything seems…
It’s Never as Simple as “We Just Need a Statement”
“I just need a statement.” We hear this all the time. But it’s not true. If you think you’re going to solve a crisis with a handful of words, you’re in for…
Don’t Keep Wishing and Hoping. Do.
Life isn’t a sequence of serendipity. It’s what you make of it. As the legend goes, after all the evil escaped from Pandora’s jar, all that remained was hope — and mankind…