In a perfect world, everything would go smoothly in your business. But that’s in an ideal world. Every organization is potentially vulnerable to public relations crises at any moment, even if it’s…
Tag: product recall
Three Things To Do During a Recall
Whenever there’s a recall, your natural response is to think, “Oh no! Does this affect me?” If you’re an ice cream lover, Blue Bell made your stomach churn. If you’re a Volkswagen…
The Fantasy of Rationality
Symbols trump facts every time. Since we emerged from the intellectually impoverished Dark Ages, philosophers and economists have been trying to make people fit into neat boxes prescribed by universal and predictable…
The Very High Cost of Being Unprepared
A crisis is no time for wondering what to do. Every organization is vulnerable to PR crises at any moment. Government investigation. Nasty litigation. Financial turmoil. Sudden management change. Data breach. Product…