problem

Will You Go Down Fighting?

Posted on: October 18, 2015 Last updated on: December 3, 2022 Written by: Gillott Communications Categorized in: Media Relations

Breaking up is hard to do. So do it right. What’s your goal? That nobody noticed? That you catch and keep the other side off balance so they can’t recover publicly? It’s…

Butcher, Baker, Candlestick-Maker

Posted on: September 28, 2014 Last updated on: February 13, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Uncover the essence. Then you can solve it. If problems didn’t exist, there’d be less need for lawyers, psychiatrists, and other professionals that fix them. Crisis PR people are in that…

Measure Twice. Cut Once.

Posted on: November 11, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Reputation Management

With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…