When cleaning house, the axe falls fast and without favor. Historically, this one-liner was applied to basic PR people — those who do marketing or general communications. They are routinely kept outside…
Tag: preparation (page 3)
10,000 Hours
Don’t guess or make excuses. Just fix the problem. Now. Definition of an expert? “‘X’ is the unknown quantity. A spurt is a drip under pressure. Therefore, an expert is an unknown…
Affluence Made Me Do It
Rarely there’s so little to say that it’s best to say nothing. Justice for the super-rich is different from justice for the rest of us. Always has been. Always will be. They…
Battle of the Anecdotes
Facts are facts. Deal with ’em. Your only job is to win. Anecdotes are an effective way to tell a story. We all use them every day, some better than others. Politicians.…
Gerrymandering the Mind
Defining your message is easy. Being convincing is the challenge. “I don’t judge wine from a technical point of view, but from the pleasure it gives me,” Italian connoisseur Luca Maroni wrote…
Greatest Fear, Fondest Hope
Hoping for the best rarely works. Finding a “fixer” does. Fear and hope are never far apart when facing a threat that could tarnish a reputation, years in the making. So much…
Counting Chickens Too Soon
Manage expectations. Outperform and you’re a hero. “Great news,” the client emailed excitedly. “That negative story didn’t appear. Brilliant result!” “Don’t jinx it,” we suggested. “So far, so good. But don’t celebrate…
Beyond Belief
As the world changes, we adapt. If we fail, clients pay the price. Long ago in a classroom far away, an instructor gave an assignment to a group of fresh-eyed journalism students:…
Let’s All Do The Ostrich!
An ostrich doesn’t stick its head in the sand. So, why would you? There are a lot of broad guidelines for Crisis & Reputation Management. Some of them actually work. By…