Let’s be honest: Everything related to a traditional crisis is more likely to cause heartburn than joy. When most people think of a traditional crisis plan, they envision something “comprehensive” that will…
Tag: preparation
Hard Facts, Soft Feelings
Media’s power is immense. Use it to your advantage. Regardless of what economists say, pundits prefer their own definition of economic hard times: “A recession is when your neighbor is unemployed. A…
Be Very Afraid
Surviving a crisis is tough. Preparing eases the pain. “It’s only a matter of the ‘when,’ not the ‘if,’ that we are going to see something dramatic.” ~ Admiral Michael Rogers, Director…
3 Deadly Sins
Guilty of committing one of the 3 Deadly Sins of Crisis PR? “I won’t dignify that with a response.” It conjures up images of high-brow society (very Downton Abbey or Masterpiece Theatre).…
Alien Realities
Ultimate Goal Of Crisis Pr: Create A Favorable Reality HG Wells wrote about it. So did Isaac Asimov. It was a recurring theme for Rod Serling on The Twilight Zone. Earthlings encounter aliens…
Fringe & Mainstream
In a crisis, change is fast. Be prepared for the worst. “I aimed at the public’s heart, and … hit it in the stomach.” ~ Upton Sinclair, American socialist and novelist Sinclair…
Be Careful What You Ask
No rule book in Crisis PR. Trust your gut. Make no errors. Always a good rule. For everyone. Comparable to the caveat that a lawyer never asks a witness a question unless…
Think You’re Ready? Think Again.
Don’t let it get personal. Or you lose sight of the goal. “Nothing rattles me,” the young executive routinely assures colleagues. Makes sense. That’s her job. She is the voice of calm…
Butcher, Baker, Candlestick-Maker
Uncover the essence. Then you can solve it. If problems didn’t exist, there’d be less need for lawyers, psychiatrists, and other professionals that fix them. Crisis PR people are in that…
Fiction & Fact
Job #1 in Crisis PR – Separate fiction from fact. We’re all better for having read, seen, or told fiction. Whatever can be imagined, can be. Think Jules Verne, J.R.R. Tolkein, and…