Danger Ahead: Communication Breakdown. Looks like these two need a communications reboot. Before you put your mouth in gear, know what you want to say — and what doesn’t need to be…
Tag: pr (page 3)
Keep Up or Be Left Behind
Adapt to changing times, or get ready to explain yourself. Roger Ailes isn’t the only one to suffer from failing to keep pace with evolving social norms. So is North Carolina. Less…
I’d Rather Be Golfing
This is a tale of a man who’s risking his company by going DIY. A food-packaging company was rapidly becoming a heavy-hitter in its market and taking up serious shelf space in…
The Right Questions
What you don’t know can be damaging for everyone. You’re closeted with senior management. They lay out the problem. Their world seems to be crumbling. Tension is palpable. “Okay…What do you…
Spin Your Way Out of Sin?
We all interpret things differently. How strong is your spin game? Everybody’s a spin doctor. You want to establish a certain tone, project a specific image, and elicit a desired response. From…
Lost in Translation
Best way to save image? Consider all the moving parts. You know what you said, and you know what you meant. How can anyone misinterpret it? Easy. Happens all the time. Even…
Will You Go Down Fighting?
Breaking up is hard to do. So do it right. What’s your goal? That nobody noticed? That you catch and keep the other side off balance so they can’t recover publicly? It’s…
Sounds Good
Tell inconsistent stories and you lose credibility. “Some of my fondest memories are of things that never happened,” a prominent lawyer and raconteur told hundreds of guests at a retirement party, poking…
Beware Shiny Objects
Assess the situation before it devours you. In the parlance of PR strategists, shiny objects are fleeting distractions. More often manufactured than real. They’re the causes célèbres of today that will be…
Don’t Underestimate Discretion
What if your digital world became public? Ashley Madison has a simple lesson for all of us, even non-adulterers: The digital world isn’t secure. Don’t entrust it with your secrets. It seems…