The world is full of aphorisms. Some are actually useful. Consider how accurately they describe the role of consultants who try to steer their clients down paths that are more beneficial, more…
Tag: pr (page 2)
Is Threatening Bankruptcy a Negotiating Ploy?
When you think of The Weinstein Co., what’s the first thing that comes to mind? Most likely the allegations of Harvey Weinstein’s egregious misbehavior toward women. What about the company’s dire finances,…
The Alternative to Anger
As weapons go, anger can easily miss the target or misfire — and you may be the one who’s injured. Someone accusing you? Of sexual harassment or abuse (today’s most frequent claim).…
Old Year, New Era
Every year has an underlying theme. For 2017, it was a sharp divergence from the past. Expect more of the same in 2018. Doesn’t matter whether you feel the changes are for…
The Myth That Faster Is Better
Don’t put the cart before the horse. Think before you speak or act, and you’ll be less likely to regret it later. If you rush willy-nilly to throw out words, you’ll only…
Don’t Hesitate. Or Equivocate.
Being decisive can be difficult. But it’s the most important thing you can do. That’s why it’s the first thing a reputation manager will advise. The sooner you take a scalpel to…
Sex and the New Normal
There comes a time when talk ends and action begins. Call it an inflection point. It separates what came before from what is now acceptable (and unacceptable). Take sexual harassment. In…
Learning from Your Mistakes (United Airlines Edition)
In the end, United (finally) got it right. But only after days of excruciatingly bad publicity. Were its belated positive actions too little and too late to repair its image? United’s floundering…
No Broken Promises
You’re only as good as your word. If you promise the moon and fall short, you disappoint (and mar your reputation). But manage expectations and over-deliver, and you’re a hero. The…
Unheeded
“Once today is gone, tomorrow can only look back in sorrow at warnings ignored.” ~ Rod Serling, Twilight Zone, 1964 It’s a timeless rule for all aspects of life, professional and…