When your business faces a PR crisis, how you communicate with your stakeholders can feel like a game of Chutes and Ladders. Navigate the crisis successfully, and you’ll come out on top.…
Tag: PR strategy
How to Handle Information That’s Already in The Media
One of the most challenging times to handle a crisis is when your secrets and private information are already over the news. When it’s your first time facing a crisis, you’ll feel…
How to Avoid a PR Crisis
Most clients who’ve come to us have waited until after the shit hits the fan. That’s because they either didn’t realize that a crisis is sometimes only one unintended mistake away, or…
It’s Never as Simple as “We Just Need a Statement”
“I just need a statement.” We hear this all the time. But it’s not true. If you think you’re going to solve a crisis with a handful of words, you’re in for…
7 Things Lawyers Need to Know to Handle a Crisis
Eden chatted with Sharon Berman at Berbay Marketing & Public relations about what it’s like working with law firms and what lawyers need to know about managing a crisis for their clients.…
What Marie Kondo Can Teach Us About Crisis Plans
Let’s be honest: Everything related to a traditional crisis is more likely to cause heartburn than joy. When most people think of a traditional crisis plan, they envision something “comprehensive” that will…
What To Do When the Sh*t Hits the Fan: Strategy Session
Landed yourself in hot water? Attracting unwanted attention? Don’t know what to do next? You’ll want to read this. Maybe someone is spreading false allegations publicly. Maybe something was caught on camera…
Beware Shiny Objects
Assess the situation before it devours you. In the parlance of PR strategists, shiny objects are fleeting distractions. More often manufactured than real. They’re the causes célèbres of today that will be…
We’re All Storytellers
Honesty is good for the soul — as long as it’s confidential We’re all trying to make our cases to achieve our goals. Doesn’t matter whether we’re lawyers arguing in court, businessmen…
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…