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3 MAJOR Differences Between Traditional PR and Crisis PR

Posted on: April 19, 2023 Last updated on: April 2, 2024 Written by: Gillott Communications Categorized in: Crisis Management

Know what you’re trying to accomplish so that you can hire the right team to achieve your goal. Traditional PR and Crisis PR share a common core but have two very different…

Innocent Till Proven Broke

Posted on: January 20, 2013 Last updated on: March 16, 2023 Written by: Gillott Communications Categorized in: Advice

Sometimes clients are so sleazy the best thing to do is walk away. “Innocent till proven broke.” One of the least endearing sentiments in the high-stakes PR industry. Bottom line: Ethics become…

Trains, Planes & Media Mistakes

Posted on: November 18, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Media Relations

Rumors and media mistakes now speed around the world in mere seconds. In 1873, Jules Verne captivated readers with “Around the World in 80 Days,” a saga of steamships and trains. In…

Lies, Damned Lies & Reputation Management

Posted on: October 7, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Reputation Management

Lying can be worse than the original sin. A colleague was fond of using a one-liner with senior management at his corporation, “I need to know what the facts are, so I…

The First Million Is the Hardest

Posted on: September 16, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…