The hackers are coming. How will you respond? What will you do when the hack hits your system? Earlier this week the payment system of upscale hotel operator HEI was hacked, compromising…
Tag: pr crisis (page 4)
Lost in Translation
Best way to save image? Consider all the moving parts. You know what you said, and you know what you meant. How can anyone misinterpret it? Easy. Happens all the time. Even…
Behind the Scenes
Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…
Gullible
Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never is, but always to be, blest. ~ Alexander Pope, 18th century English…
No Mistakes & No Escape
Crisis PR in the digital age: No escaping tethers of smartphones & 24/7 news. To Einstein, doing the same thing over and over and expecting a different result was the definition…
Cleaning House
Cleaning house is better than covering up. Penn State got it right. Rutgers didn’t. Amid a sex-with-boys scandal involving assistant coach Jerry Sandusky, Penn State’s Board of Trustees took no prisoners. They…
Fashion & Style
Fashion is seasonal. Style is forever. The same is true for high-stakes Crisis PR. There’s a saying in the high-end rag trade: “Fashion is seasonal. Style is forever.” The same applies…
Betting the Farm
“Bet-the-farm” PR is fun. Sound a bit perverse? Perhaps. But consider the source. Crisis & Reputation Management is an exclusive club. Few really do it well, and they thrive on tension, brinkmanship,…
Measure Twice. Cut Once.
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…
To Be Effective, Simplify the Message
You need to tailor your message to your audience. After 2 1/2 weeks in Seoul, I’m over the Pacific again, flying the opposite direction. It’s been a refreshing reminder of the relativism…