Complexity doesn’t work. Especially when you’re trying to explain yourself. So keep it simple. Your message will be better understood — and it’ll be more persuasive. Simplicity sounds simple. But it…
Tag: politicians
Looking The Other Way
It’s a problem as old as time: People feel they’re entitled and aren’t subject to the same rules as the rest of us. Often it’s celebrities, the wealthy, and the politically prominent.…
You Think Talking Points Are BS?
It’s not a talking point. It’s the truth. ~ Doug Stamper, House of Cards Don’t get lost in too much detail. Use talking points to guide you. Politicians get a lot of…
Why Covering Up Sex Scandals Doesn’t Work
Elite East Coast boarding school Choate Rosemary Hall certainly wasn’t the first to be caught up in a teacher-student sex scandal. Nor, sadly, will it be the last. What’s more, trying to…
They Say. We Say.
Don’t be a victim of verbal clumsiness. Until Thursday and Friday, only three women and six men knew how the U.S. Supreme Court was going to rule on Obamacare and same-sex marriage.…
Like Fish in a Barrel
To deflect accusations, redefine shades of gray. “Why do you always pick on politicians?” a friend asked. “Such easy targets. Hardly a week goes by…” the reputation manager replied matter-of-factly. “But don’t…
Don’t Fumble, Again
Wonder who’s really boss? Follow the money and find out. Roger Goodell can’t catch a break. It’s been a tough year for the NFL commissioner. Wrestling with how to mete out penalties…
Wall of Worry
We all have worries. Left on their own, they skew our vision and consume us. They crowd out factors that are positive — and even those that are neutral. Consider investors who…
Politicizing Ebola
Fear is a powerful emotion. Use it well, and you win. A crisis is a terrible thing to waste. Ebola is the just latest. Watch the politicians. Both parties are guilty…
Not-So-Great Expectations
Society acts on expectation. Your job is to manage them. “Blessed is he who expects nothing, for he shall never be disappointed.” ~ Alexander Pope, 18th century British poet Tell…