perspective - Gillott Communications

Starbucks: Be Fast. Not Hasty.

To calm a crisis, you must react quickly. But haste creates mistakes. These concepts aren’t contradictory. Rather, they’re a caution:

Complexity doesn’t work. Especially when you’re trying to explain yourself. So keep it simple. Your message will be better understood

Ready to roll the dice? Don’t believe it. No matter how bad things are now, they could be worse. (No

The hackers are coming. How will you respond? What will you do when the hack hits your system? Earlier this

Sin once, you may escape. Sin again, and you won’t. Generations came and went, but they endured. Oscar de la

Watching media contortions — a sport for ex-journalists News media has always been stratified: Cream of the crop. Bottom of

First, define your audience. Convince them and you win. The British magazine The Economist is fond of phrases like “the

How to control media herd? Turn around the lead steer. You’re inundated by it every day. A flood of

Don’t guess or make excuses. Just fix the problem. Now. Definition of an expert? “‘X’ is the unknown quantity. A

Rarely there’s so little to say that it’s best to say nothing. Justice for the super-rich is different from justice