Eden chatted with Sharon Berman at Berbay Marketing & Public relations about what it’s like working with law firms and what lawyers need to know about managing a crisis for their clients.…
Tag: optics
When Donations Come Back to Haunt You
Large donations by companies and family foundations provide the cornerstone for many prominent nonprofit organizations. But when those donations become shrouded in negative publicity, recipients must weigh their value against the damage…
Maybe Nobody Will Notice…
File that idea under wishful thinking. It rarely works, and it’s always a bad idea. The reason: Even if the public is tolerant of the initial problem, it is furious if someone…
Give Them a Show to Remember (In a Positive Way)
The Disneyland fireworks show (really any show Disney does) is a thing of beauty. It’s controlled, intentional, and carefully choreographed. On the other side of the spectrum is a spontaneous fireworks show…
When Pranks Go Wrong
A tale of two pranks — with very different outcomes. April Fools’ Day pranks are often harmless and lighthearted. Sadly, sometimes well-intentioned companies get it wrong and end up hurting the very…
Three Things To Do During a Recall
Whenever there’s a recall, your natural response is to think, “Oh no! Does this affect me?” If you’re an ice cream lover, Blue Bell made your stomach churn. If you’re a Volkswagen…
How to Look Guilty
Just put it in an email? Not the brightest idea. What do Tom Brady and Hillary Clinton have in common? Textbook examples of what not to do. Both denied wrongdoing, claimed there…
Battle of the Anecdotes
Facts are facts. Deal with ’em. Your only job is to win. Anecdotes are an effective way to tell a story. We all use them every day, some better than others. Politicians.…