Don’t let greed turn you into a fat cat. Where there’s money, there’s temptation. Where there’s temptation, some people can’t resist. It’s a tale as old as time, and it infects…
Tag: money
Eye of the Beholder
How much is your time worth? Depends on perceived value. A professor posed a riddle to his MBA students: A new device significantly shortens the time needed to complete a manufacturing process.…
Give a Fish, Teach to Fish
Chief lesson for clients: Once burned. Twice shy. “Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime.” It’s one of those…
Fast Is Good
Q: What is your best strategy? A: What sells to the media/public. Fast-acting isn’t beneficial only for Alka-Seltzer, Advil, and diet plans. It’s also a basic rule for Crisis & Reputation…
Never Having to Say You’re Guilty
When the worst happens, you’re on your own. You must define the terms of the debate. The public never really trusted Wall Street. That relationship went from bad to worse in the economic…
Half-Empty, Half-Full, No Compromise
Sad commentary on media & politics: Creeping partisanship. More paralysis. It’s interesting to watch how the media report the same story. Same facts. Different conclusions and emphasis. Disregard editorials and op-eds. They’re…
Just a Little Bit Pregnant
Hubris has a very high cost. The higher people are in business or social circles, the more they believe they can get away with it. It’s hubris, writ large. When Scott London,…
Innocent Till Proven Broke
Sometimes clients are so sleazy the best thing to do is walk away. “Innocent till proven broke.” One of the least endearing sentiments in the high-stakes PR industry. Bottom line: Ethics become…
The Joy of Crises
Solving PR puzzles is gratifying, but solving crises is an adrenaline rush! For those who have embraced Crisis & Reputation Management as their ambition and career, everything else pales. Probably because…
Holiday Edition: Perception & Reality
If you perceive it’s true, it is (to you). Perception defines reality, not the other way around. Think about it. A dozen people experience the same event, and you get a dozen…