Best result in Crisis PR? No story. Next best: Making it less painful. Recently, a group of people was sitting around a table for an informal chat. The topic du jour: Is…
Tag: mitigate
Fashion & Style
Fashion is seasonal. Style is forever. The same is true for high-stakes Crisis PR. There’s a saying in the high-end rag trade: “Fashion is seasonal. Style is forever.” The same applies…
The Joy of Crises
Solving PR puzzles is gratifying, but solving crises is an adrenaline rush! For those who have embraced Crisis & Reputation Management as their ambition and career, everything else pales. Probably because…
The Sooner the Better
You need to do damage control quickly. That’s always the best response when your business or reputation are being threatened. The opposite — better late than never — is always undesirable. …