Assess the situation before it devours you. In the parlance of PR strategists, shiny objects are fleeting distractions. More often manufactured than real. They’re the causes célèbres of today that will be…
Tag: messaging (page 3)
Farewell to the Wild West?
To post or not to post? Reddit & Gawker may decide for you. “A bad story can have a terrible impact on our reputation, and that affects everything we do and every…
They Say. We Say.
Don’t be a victim of verbal clumsiness. Until Thursday and Friday, only three women and six men knew how the U.S. Supreme Court was going to rule on Obamacare and same-sex marriage.…
Who You Really Talking To?
Sometimes it’s clear who words are aimed at, and why. Most people are rather straightforward. Others less so. Politicians, in particular, are masters of ambiguity, posturing, and misdirection. The same is true…