We all know exactly where we were and what we were doing. The magnitude was so severe it seared those moments into our minds. When the earth rumbled and Richter Scale needles…
Tag: messaging (page 2)
How Did We Survive…
When the only way to contact friends and co-workers if we were away from home or the office was to use a pay phone? When all writing was done by hand or…
How Not to Answer a Question
There are plenty of wrong ways to answer a question. Especially one from the media. Don’t fall victim to these common Q&A pitfalls. Not responding at all. This results in a…
Answering the Tough Questions
Emotional boo-boo? Best to rip the Band-Aid. When trouble erupts, it’s natural to want to hunker down. But silence isn’t a viable option. The hardest pill to swallow may be realizing you…
Out of Context
Missing the full picture? Our minds fill in context. Sometimes context is lost in time. In an episode of Star Trek, a cryogenically frozen 20th-century human is discovered 400 years later drifting…
It’s Not About the Facts
“It’s not about the facts. It’s about what the facts can be made to look like.” ~ Eli Gold on The Good Wife Think back to the last time someone told you…
That’s Not Nice!
“That’s not nice!” the young assistant frowned after reviewing a storyline being pitched to the media about a nasty lawsuit. “That’s not the point,” his boss explained calmly. “Our job isn’t to…
Lost in Translation
Best way to save image? Consider all the moving parts. You know what you said, and you know what you meant. How can anyone misinterpret it? Easy. Happens all the time. Even…
Testing Brand Stamina
In a crisis, who you are will dictate how you’ll fare. What do the recent Volkswagen scandals mean for legacy brands? When our trust is violated, do we respond differently to people…
Sounds Good
Tell inconsistent stories and you lose credibility. “Some of my fondest memories are of things that never happened,” a prominent lawyer and raconteur told hundreds of guests at a retirement party, poking…