Being ready and available to respond to media inquiries at the drop of a hat isn’t easy and it can get messy. That’s why you need to be proactive and focus on…
Tag: messaging
I Think It Got Lost in Translation
Oopsies! You said something well-intentioned, but you ended up upsetting a bunch of people. You know what you meant to say. So how did it all go so terribly wrong? Here are…
Behind the Scenes: The First Hours of a Crisis
You receive a call. Something’s gone horribly wrong, and everyone is demanding answers. Tiny beads of sweat form on your face. You feel a rush of heat all over your body. Time…
Tone Deaf
Words do matter. So does their tone and imagery. Consider these true stories: A 36-year-old woman who put off having children until she was financially stable and at a better point…
How to Effectively Change “How Things Have ALWAYS Been Done”
Gossip travels faster than fact. How you handle gossip makes the difference between the gossip controlling you — or you controlling it. Despite knowing that the only thing constant is change, anything…
We Regret to Inform You
We regret to inform you that “We regret to inform you” is a terrible opening line. Doesn’t matter if you’re delivering bad news by letter, email, speech, text, or anything else. Seems…
Tea Leaves
Reading tea leaves is a national pastime. It infuses all aspects of our lives as we try to interpret the world around us. What’s the back story when a company or non-profit…
Social Media During a PR Crisis
Recently we received a call from a pair of panicked business owners. Someone had posted a video on Facebook alleging that the business’ food came out bursting with bugs. It went viral…