First, know your real goal. Then the path is clearer. Sometimes people get it right, either because they have good instincts or because they receive wise counsel. Whole Foods did it…
Tag: media (page 5)
They Say. We Say.
Don’t be a victim of verbal clumsiness. Until Thursday and Friday, only three women and six men knew how the U.S. Supreme Court was going to rule on Obamacare and same-sex marriage.…
When News Is the News
Violate the public trust, and the public feels violated. Rolling Stone and Brian Williams are only the latest. Sadly, there’s a long and inglorious history of media stumbles. Sometimes journalists don’t verify…
Mama Always Says …
Believe media frenzy will blow over? When pigs fly. You’ve heard them all your life. Nostrums. Doesn’t matter that they’re often untrue. They’re easy-to-remember rules that make large chunks of life seem…
Drip. Drip. Drip.
Reacting slowly in a crisis feels like water torture. There are scandals you survive, and scandals you don’t. Deal with it quickly, and you have the best chance of putting it behind…
Short Gain, Long Value
Winning a fight is nice. Winning the war is better. Mutual fund guru John Bogle leaves no doubt where he stands — in the same spot as investor Warren Buffett: Chasing short-term…
Life of Its Own
Shift the tone of a story before it takes on a life of its own. Once a story is embraced, it’s hard to shake. Even if evidence proves otherwise. Take the outbreak…
The Love Letters
Be prepared: Better to do and not need, than to need and not have done. Love letters. We’ve all written them. Whether they’re actually delivered is a whole other matter. Likewise, we’ve…
Telephone, Telegraph…
The ultimate test: What will let you control the conversation? No. This isn’t a sexist commentary on the alleged inability of women to keep secrets. It is about thinking before you…
$37 Billion Memo
Caution: If it’s in writing, it will be discovered. As the U.S. Justice Department and states investigated wrong-doing that led to the financial collapse, the nation’s biggest banks dumped tens of millions…