“Drop whatever* you’re doing. Get over here and fix this shitstorm.” – Client Clients aren’t usually as direct as this one. But the gist is always the same. “Everything I’ve worked so hard…
Tag: media (page 4)
Ghosts of Goof-ups Past
Screw up once, shame on who? Screw up twice, shame on you. Never any shortage of problems that threaten reputations. Nor any end in sight for the drama that goes with them.…
Behind the Scenes
Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…
Will You Go Down Fighting?
Breaking up is hard to do. So do it right. What’s your goal? That nobody noticed? That you catch and keep the other side off balance so they can’t recover publicly? It’s…
Being Heard
News coverage unfavorable? Can’t tell your story because the media no longer cares? File suit. That’s an effective way of getting the attention not only of the other side — but also…
Beware Shiny Objects
Assess the situation before it devours you. In the parlance of PR strategists, shiny objects are fleeting distractions. More often manufactured than real. They’re the causes célèbres of today that will be…
I’ll Never Forget, Jack.
“To be, or not to be?” ~ Hamlet If you can’t Google it, does it exist? Did it even happen? We’ve joked before about how the Internet is like an elephant. It…
Farewell to the Wild West?
To post or not to post? Reddit & Gawker may decide for you. “A bad story can have a terrible impact on our reputation, and that affects everything we do and every…
Filling the Void
Not a lot of facts? No facts at all? Speculate. The media does it every day. In life, timeliness is important. Miss the window and you’re SOL. In dating: Meeting the right…
KA-PAO!!!!!
How did headline writers miss that one as Ellen Pao lost a second highly visible battle this year? The latest came this month as Pao was forced out as CEO of Reddit…