When a reporter calls, the last thing you want to do is panic. Many people freeze and feel like someone else takes over their body when the spotlight shines on them. Then…
Tag: media training
How to Stop a Newspaper from Printing a Story
So, you’re worried that a newspaper might publish a story about you or your organization that you don’t want them to publish. What can you do? Well, there’s no guarantee that you…
Does Your Story Pass the Sniff Test?
Sex, scandals, and controversy…or maybe it’s sexy controversial scandals? Either way, most journalists and the public will choose sexy over fair every time. Regrettably, some reporters (and members of the public) don’t…
Everything Looks Like a Nail
“If you’re a hammer, everything looks like a nail.” It’s a concept familiar to every schoolboy. If you’re only looking for one thing, that’s what you will find — every time. Take…
Protocol vs. Risk
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this: Ten labor lawyers are presented with a problem and asked what to…