How to control media herd? Turn around the lead steer. You’re inundated by it every day. A flood of words, empty of meaning but designed to arouse emotions. Think of talking…
Tag: media relations (page 5)
10,000 Hours
Don’t guess or make excuses. Just fix the problem. Now. Definition of an expert? “‘X’ is the unknown quantity. A spurt is a drip under pressure. Therefore, an expert is an unknown…
Gullible
Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never is, but always to be, blest. ~ Alexander Pope, 18th century English…
Affluence Made Me Do It
Rarely there’s so little to say that it’s best to say nothing. Justice for the super-rich is different from justice for the rest of us. Always has been. Always will be. They…
Battle of the Anecdotes
Facts are facts. Deal with ’em. Your only job is to win. Anecdotes are an effective way to tell a story. We all use them every day, some better than others. Politicians.…
Gerrymandering the Mind
Defining your message is easy. Being convincing is the challenge. “I don’t judge wine from a technical point of view, but from the pleasure it gives me,” Italian connoisseur Luca Maroni wrote…
Change Happens. Deal With It.
Resisting change is useless. Accept it or put the client at risk. It seems like only yesterday — and a lifetime ago — that the computer revolution began. In the 1970s, “dumb”…
Two Ears, One Mouth
In a dispute, success or failure is a measure of perception. There are reasons, the old saying goes, why you have two ears and one mouth. First: You learn more by listening…
Everything Looks Like a Nail
“If you’re a hammer, everything looks like a nail.” It’s a concept familiar to every schoolboy. If you’re only looking for one thing, that’s what you will find — every time. Take…
Protocol vs. Risk
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this: Ten labor lawyers are presented with a problem and asked what to…