When a reporter calls, the last thing you want to do is panic. Many people freeze and feel like someone else takes over their body when the spotlight shines on them. Then…
Tag: media relations
How to Stop a Newspaper from Printing a Story
So, you’re worried that a newspaper might publish a story about you or your organization that you don’t want them to publish. What can you do? Well, there’s no guarantee that you…
PostcardMania’s CEO Told Staff to Work In Office During Hurricane Ian
Joy Gendusa, CEO of PostcardMania, an advertising agency, asked her employees on a Zoom call to work in the office during hurricane Ian, calling the storm a “nothingburger, ” according to the…
Figuring Out How to Answer Tough Questions
“No comment.” Wait. WHAT?!? Are you telling the public, who thrive on scandals and gossip, that you have time to say “no comment” but not time to protect your reputation? Doesn’t matter…
Does Your Story Pass the Sniff Test?
Sex, scandals, and controversy…or maybe it’s sexy controversial scandals? Either way, most journalists and the public will choose sexy over fair every time. Regrettably, some reporters (and members of the public) don’t…
Myths About Working with the Media
Being ready and available to respond to media inquiries at the drop of a hat isn’t easy and it can get messy. That’s why you need to be proactive and focus on…
How to Handle Information That’s Already in The Media
One of the most challenging times to handle a crisis is when your secrets and private information are already over the news. When it’s your first time facing a crisis, you’ll feel…
Everything IS NOT Under Your Control. Here’s Why.
Note: This blog was published BEFORE the most recent news of Peloton’s new CEO + layoffs. What do you do when someone you’ve partnered with faces a very public backlash? It’s not…
How Fast Can You Fix This?
The sooner you start, the sooner it ends. When your reputation is on the line, time isn’t your friend. You must be ready to respond — and the message and tone must…
When Someone Else’s #MeToo Affects You Too
What do you do when someone on your staff is experiencing a #MeToo moment? It’s not just their problem. You, too, have decisions to make. Every action you take has a reaction.…