Uncover the essence. Then you can solve it. If problems didn’t exist, there’d be less need for lawyers, psychiatrists, and other professionals that fix them. Crisis PR people are in that…
Tag: Los Angeles public relations firm (page 5)
10,000 Hours
Don’t guess or make excuses. Just fix the problem. Now. Definition of an expert? “‘X’ is the unknown quantity. A spurt is a drip under pressure. Therefore, an expert is an unknown…
Beyond Belief
As the world changes, we adapt. If we fail, clients pay the price. Long ago in a classroom far away, an instructor gave an assignment to a group of fresh-eyed journalism students:…
Everything Looks Like a Nail
“If you’re a hammer, everything looks like a nail.” It’s a concept familiar to every schoolboy. If you’re only looking for one thing, that’s what you will find — every time. Take…
No Mistakes & No Escape
Crisis PR in the digital age: No escaping tethers of smartphones & 24/7 news. To Einstein, doing the same thing over and over and expecting a different result was the definition…
Never Having to Say You’re Guilty
When the worst happens, you’re on your own. You must define the terms of the debate. The public never really trusted Wall Street. That relationship went from bad to worse in the economic…
Is Anyone Really Surprised?
Best result in Crisis PR? No story. Next best: Making it less painful. Recently, a group of people was sitting around a table for an informal chat. The topic du jour: Is…
It’s Not How Much You Say. It’s How Well.
If you do your job well, no one sees all the work behind the words. One hundred and fifty years ago in the midst of our nation’s Civil War, prominent politician, diplomat,…
We’re All Storytellers
Honesty is good for the soul — as long as it’s confidential We’re all trying to make our cases to achieve our goals. Doesn’t matter whether we’re lawyers arguing in court, businessmen…
Cleaning House
Cleaning house is better than covering up. Penn State got it right. Rutgers didn’t. Amid a sex-with-boys scandal involving assistant coach Jerry Sandusky, Penn State’s Board of Trustees took no prisoners. They…