The short answer: At the top. As it should. Sometimes it just takes longer. Pointing fingers at underlings are increasingly passé. Such tactics ring hollow. The public demands that those ultimately responsible…
Tag: Los Angeles public relations firm (page 3)
What To Do When the Sh*t Hits the Fan: Strategy Session
Landed yourself in hot water? Attracting unwanted attention? Don’t know what to do next? You’ll want to read this. Maybe someone is spreading false allegations publicly. Maybe something was caught on camera…
Tone Deaf
Words do matter. So does their tone and imagery. Consider these true stories: A 36-year-old woman who put off having children until she was financially stable and at a better point…
Life in a Bubble
We all live in bubbles. What we hear inside them shapes our perception of ourselves and the world. What’s said and happens outside is just noise, and we feel free to disregard…
He Said, She Said
A friend who owns several successful gyms throughout the city called recently and the conversation started in the usual fashion. “Hey, Eden. How are you? I was wondering if you could give me…
Learning from Your Mistakes (United Airlines Edition)
In the end, United (finally) got it right. But only after days of excruciatingly bad publicity. Were its belated positive actions too little and too late to repair its image? United’s floundering…
Opps. I mean…Oops!
Life doesn’t always give you an eraser. You’re judged on everything you say and do. Your reputation rises or falls based on whether you’re perceived as wise and substantial, or shallow and…
Fresh Eyes
Fresh eyes do see better. Yes, wisdom often comes with age and experience. But so do the baggage and inertia that create blinders to new ways of thinking and doing. Consider…
Time and Tide
Time and tide wait for no one. Neither do crises (personal or professional). That’s why they always seem to come at the most inconvenient time. (Whoever heard of a convenient crisis?) …
Case Study: Wells Fargo
Right now people are angry, and anger is a powerful motivator. By creating millions of fake accounts, Wells Fargo violated the public’s basic need to feel secure. The reaction was visceral because…