So, you’re worried that a newspaper might publish a story about you or your organization that you don’t want them to publish. What can you do? Well, there’s no guarantee that you…
Tag: Los Angeles PR firm
The Underbelly of Finessing Reputation
“Can’t fool all the people all the time. But with the internet, you can get close.” Since time immemorial, there have been those who polished the reputations of others. Plato did it…
Trends, the Media & Making the Most of It
Journalists love to find trends. This is an opportunity for you. Trends are everywhere. The more we look for them, the more we see. It’s a constant ebb and flow, and…
No Facts? No Problem. Just Speculate.
Journalists call them “thumb-suckers.” Short on facts for a story? No problem. Rumors and speculation are fine. You don’t even need to be accurate. If events ultimately turn out differently, blame the…
It’s Not How Much You Say. It’s How Well.
If you do your job well, no one sees all the work behind the words. One hundred and fifty years ago in the midst of our nation’s Civil War, prominent politician, diplomat,…
Fashion & Style
Fashion is seasonal. Style is forever. The same is true for high-stakes Crisis PR. There’s a saying in the high-end rag trade: “Fashion is seasonal. Style is forever.” The same applies…
Getting Paid & Being Thanked
Gratitude is rare…and even more special! Usually, the best any of us can hope is that clients will pay their bills promptly. It’s rare they take the time or effort to say…
Trains, Planes & Media Mistakes
Rumors and media mistakes now speed around the world in mere seconds. In 1873, Jules Verne captivated readers with “Around the World in 80 Days,” a saga of steamships and trains. In…
I Am Fully Capable of Handling This Myself…Right?
Do it yourself? DIY is popular for home-improvement projects. After all, Home Depot, Lowe’s, and Orchard Supply Hardware built empires out of it. “I read an online article once. So, I’m an…