As the world changes, we adapt. If we fail, clients pay the price. Long ago in a classroom far away, an instructor gave an assignment to a group of fresh-eyed journalism students:…
Tag: Los Angeles
Too Much Ado
Should I fix this? Standard Reputation Management advice: Do what you must to mend fences, lessen the fallout, and make the story go away sooner. Gimme a break! The flap about…
I Am Fully Capable of Handling This Myself…Right?
Do it yourself? DIY is popular for home-improvement projects. After all, Home Depot, Lowe’s, and Orchard Supply Hardware built empires out of it. “I read an online article once. So, I’m an…
There are no such things as magical unicorns…or PR do-overs
Too bad these don’t exist in real life…In PR, there are no do overs. Journalists are a lot of things. Forgiving isn’t one of them. (I know, because I was one.) If…