Reacting slowly in a crisis feels like water torture. There are scandals you survive, and scandals you don’t. Deal with it quickly, and you have the best chance of putting it behind…
Tag: litigation (page 2)
Short Gain, Long Value
Winning a fight is nice. Winning the war is better. Mutual fund guru John Bogle leaves no doubt where he stands — in the same spot as investor Warren Buffett: Chasing short-term…
Life of Its Own
Shift the tone of a story before it takes on a life of its own. Once a story is embraced, it’s hard to shake. Even if evidence proves otherwise. Take the outbreak…
The Breakup Letters
We didn’t sign on to be liked. We signed on to do a job. “No one loves the messenger who brings bad news.” ~ Sophocles, Antigone Breakup letters are a…
A Christmas Story
Good Crisis PR can turn a lump of coal into a gift. The holiday season is a busy time. Santa isn’t the only one who brings packages on Christmas Eve. So do judges.…
Eye of the Beholder
How much is your time worth? Depends on perceived value. A professor posed a riddle to his MBA students: A new device significantly shortens the time needed to complete a manufacturing process.…
Noise & Substance
Pick your fights carefully. Preferably ones you’ll win. Opinions, they say, are like assholes. Everybody has one. Doesn’t make them right. But people are seldom eager to back down. Sometimes it’s pride…
Savage Magic
First, define your audience. Convince them and you win. The British magazine The Economist is fond of phrases like “the savage magic of capitalism.” It’s also fond of describing itself as “Liberal”…
10,000 Hours
Don’t guess or make excuses. Just fix the problem. Now. Definition of an expert? “‘X’ is the unknown quantity. A spurt is a drip under pressure. Therefore, an expert is an unknown…
Gullible
Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never is, but always to be, blest. ~ Alexander Pope, 18th century English…