If you perceive it’s true, it is (to you). Perception defines reality, not the other way around. Think about it. A dozen people experience the same event, and you get a dozen…
Tag: journalists (page 4)
Not Rocket Science…Nor for Faint of Heart
No time for hesitation. No tolerance for error. Crisis & Reputation Management is a high-stakes niche — and those who do it well are a special breed. Think of it as the…
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…
Be Plausible…Arguably Truthful Helps, Too
It’s rarely helpful to deny what is obvious or will soon become known. A mea culpa can be painful. But it can help put an issue behind you. Caught with your hand…
I Am Fully Capable of Handling This Myself…Right?
Do it yourself? DIY is popular for home-improvement projects. After all, Home Depot, Lowe’s, and Orchard Supply Hardware built empires out of it. “I read an online article once. So, I’m an…
There are no such things as magical unicorns…or PR do-overs
Too bad these don’t exist in real life…In PR, there are no do overs. Journalists are a lot of things. Forgiving isn’t one of them. (I know, because I was one.) If…
Let’s All Do The Ostrich!
An ostrich doesn’t stick its head in the sand. So, why would you? There are a lot of broad guidelines for Crisis & Reputation Management. Some of them actually work. By…