Beating media at its own game is no game for amateurs. You hear it every day. If I had my druthers, I wouldn’t have been so careless. I wouldn’t have gotten in…
Tag: journalists (page 2)
Jibber-Jabber
How to control media herd? Turn around the lead steer. You’re inundated by it every day. A flood of words, empty of meaning but designed to arouse emotions. Think of talking…
Gullible
Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never is, but always to be, blest. ~ Alexander Pope, 18th century English…
Beyond Belief
As the world changes, we adapt. If we fail, clients pay the price. Long ago in a classroom far away, an instructor gave an assignment to a group of fresh-eyed journalism students:…
Trends, the Media & Making the Most of It
Journalists love to find trends. This is an opportunity for you. Trends are everywhere. The more we look for them, the more we see. It’s a constant ebb and flow, and…
No Facts? No Problem. Just Speculate.
Journalists call them “thumb-suckers.” Short on facts for a story? No problem. Rumors and speculation are fine. You don’t even need to be accurate. If events ultimately turn out differently, blame the…
Definitions, Leaks & Reputation
You have so much at stake. Don’t let it slip away. Protect it. At the end of the day, it all depends on how you define things. For the secret court that…
Felony Stupidity
Can this go wrong? Let me count the ways. If stupidity were a crime, our jails would be a lot more crowded than they are. Of course, we’re referring to things people…
Everything’s Apocryphal
Media defines your world. But whose version is true? “Most history is guessing, and the rest is prejudice.” ~ Will Durant, 20th century American philosopher & historian The same is true…
Credibility: The Ultimate Bottom Line
Fairy tales fall apart quickly. Tax lawyers have a one-liner: “What’s the difference between tax avoidance and tax evasion? About 20 years.” Crisis PR folks have theirs, too: “What’s the difference…