In the vast ocean of reputation management, one must be prepared for sudden storms and hidden shoals. Just as sailors navigate turbulent seas with the aid of lighthouses and charts, organizations can…
Tag: How to recover from a PR crisis
Business Owner’s Guide: When to Bring in a Crisis PR Professional
When you started your business, no one handed you a map. You navigated your own course, making the best decisions with the information at hand. Yet, facing a public relations crisis might…
How to Stop Customers from Leaving During a Crisis: 4 Steps
It’s not uncommon to have a PR crisis. In fact, it doesn’t matter how big or small your business is, and it always seems to hit when it’s “not a good time.”…