Calculating success can mean avoiding negative attention. “What’s the value of a negative story that’s never published?” We’ve touched on this before. But it’s worth revisiting because it’s the essence of Crisis…
Tag: how to mitigate damage during a crisis (page 2)
Everybody Lies
If it sounds untrue, it probably is. To quote Dr. Gregory House of the eponymously named TV series, “Everybody lies.” Sometimes not on purpose. They really believe what they’re telling you because…
To Be Effective, Simplify the Message
You need to tailor your message to your audience. After 2 1/2 weeks in Seoul, I’m over the Pacific again, flying the opposite direction. It’s been a refreshing reminder of the relativism…
The Sooner the Better
You need to do damage control quickly. That’s always the best response when your business or reputation are being threatened. The opposite — better late than never — is always undesirable. …
Lies, Damned Lies & Reputation Management
Lying can be worse than the original sin. A colleague was fond of using a one-liner with senior management at his corporation, “I need to know what the facts are, so I…
Holding Hands
Crisis + you = emotional basket case? Meet a crisis PR guy’s alter ego: therapist. When someone’s reputation is under attack, they dissolve quickly into an emotional basket case. This is…
Be Plausible…Arguably Truthful Helps, Too
It’s rarely helpful to deny what is obvious or will soon become known. A mea culpa can be painful. But it can help put an issue behind you. Caught with your hand…
Dithering Is Deadly
For those who do Crisis & Reputation Management — and do it well: “No time for hesitation and no room for error.” It seemed so easy over lunch. The client described how…
Too Much Ado
Should I fix this? Standard Reputation Management advice: Do what you must to mend fences, lessen the fallout, and make the story go away sooner. Gimme a break! The flap about…
Let’s All Do The Ostrich!
An ostrich doesn’t stick its head in the sand. So, why would you? There are a lot of broad guidelines for Crisis & Reputation Management. Some of them actually work. By…