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Never Having to Say You’re Guilty
When the worst happens, you’re on your own. You must define the terms of the debate. The public never really
When the worst happens, you’re on your own. You must define the terms of the debate. The public never really
“Can’t fool all the people all the time. But with the internet, you can get close.” Since time immemorial, there
You won’t hear much about the merits. You win or lose on an emotional level. NIMBYism. Not a new concept.
Journalists love to find trends. This is an opportunity for you. Trends are everywhere. The more we look for them,
Journalists call them “thumb-suckers.” Short on facts for a story? No problem. Rumors and speculation are fine. You don’t even
If you do your job well, no one sees all the work behind the words. One hundred and fifty years
Fashion is seasonal. Style is forever. The same is true for high-stakes Crisis PR. There’s a saying in the
Gratitude is rare…and even more special! Usually, the best any of us can hope is that clients will pay their
The best way to disappoint a client is to over-promise and under-deliver. The two most influential newspapers in the