how to mitigate damage during a crisis

Never Having to Say You’re Guilty

When the worst happens, you’re on your own. You must define the terms of the debate. The public never really

“Can’t fool all the people all the time. But with the internet, you can get close.” Since time immemorial, there

You won’t hear much about the merits. You win or lose on an emotional level. NIMBYism. Not a new concept.

Journalists love to find trends. This is an opportunity for you. Trends are everywhere. The more we look for them,

Journalists call them “thumb-suckers.” Short on facts for a story? No problem. Rumors and speculation are fine. You don’t even

Symbols trump facts every time. Since we emerged from the intellectually impoverished Dark Ages, philosophers and economists have been trying

If you do your job well, no one sees all the work behind the words. One hundred and fifty years

Fashion is seasonal. Style is forever. The same is true for high-stakes Crisis PR. There’s a saying in the

Gratitude is rare…and even more special! Usually, the best any of us can hope is that clients will pay their

The best way to disappoint a client is to over-promise and under-deliver. The two most influential newspapers in the