how to avoid a PR disaster

The Underbelly of Finessing Reputation

Posted on: October 20, 2013 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Reputation Management

“Can’t fool all the people all the time. But with the internet, you can get close.” Since time immemorial, there have been those who polished the reputations of others. Plato did it…

Measure Twice. Cut Once.

Posted on: November 11, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Reputation Management

With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…