high-stakes pr - Gillott Communications

Keep It Simple

Complexity doesn’t work. Especially when you’re trying to explain yourself. So keep it simple. Your message will be better understood

In the end, United (finally) got it right. But only after days of excruciatingly bad publicity. Were its belated positive

Don’t wait until the last minute to ask for help. Call early, and you have more options. Call later, and

This too shall pass. Eventually. What matters is what happens in the meantime. Use your time strategically. Worst case, “meantime”

We all interpret things differently. How strong is your spin game? Everybody’s a spin doctor. You want to establish a

Crisis PR team worries so clients sleep better. Problems create grief. The more you worry about them, the more anxious

Breaking up is hard to do. So do it right. What’s your goal? That nobody noticed? That you catch and

Not a lot of facts? No facts at all? Speculate. The media does it every day. In life, timeliness is

Uncover the essence. Then you can solve it. If problems didn’t exist, there’d be less need for lawyers, psychiatrists, and

First, define your audience. Convince them and you win. The British magazine The Economist is fond of phrases like “the