high-stakes crisis

The Sooner the Better

Posted on: October 9, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management

You need to do damage control quickly. That’s always the best response when your business or reputation are being threatened. The opposite — better late than never — is always undesirable. …

Too Many Voices

Posted on: September 9, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Confused? Listen to just one voice. Too many cooks spoil the broth. But there’s more than one way to skin a cat. You’ve heard these a hundred times, probably more. They’re treated…

Holding Hands

Posted on: August 26, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Reputation Management

Crisis + you = emotional basket case? Meet a crisis PR guy’s alter ego: therapist. When someone’s reputation is under attack, they dissolve quickly into an emotional basket case. This is…

Dithering Is Deadly

Posted on: August 12, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Reputation Management

For those who do Crisis & Reputation Management — and do it well: “No time for hesitation and no room for error.” It seemed so easy over lunch. The client described how…

There are no such things as magical unicorns…or PR do-overs

Posted on: July 30, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Advice

Too bad these don’t exist in real life…In PR, there are no do overs. Journalists are a lot of things. Forgiving isn’t one of them. (I know, because I was one.) If…

Let’s All Do The Ostrich!

Posted on: July 30, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management

An ostrich doesn’t stick its head in the sand. So, why would you? There are a lot of broad guidelines for Crisis & Reputation Management. Some of them actually work. By…