high-stakes Crisis & Reputation Management

The Joy of Crises

Posted on: December 16, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Solving PR puzzles is gratifying, but solving crises is an adrenaline rush! For those who have embraced Crisis & Reputation Management as their ambition and career, everything else pales. Probably because…

Betting the Farm

Posted on: November 25, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management, Reputation Management

“Bet-the-farm” PR is fun. Sound a bit perverse? Perhaps. But consider the source. Crisis & Reputation Management is an exclusive club. Few really do it well, and they thrive on tension, brinkmanship,…

Measure Twice. Cut Once.

Posted on: November 11, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Reputation Management

With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…

Election Edition: Wishful Thinking & Talking Heads

Posted on: November 7, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Current Event Analysis

The best way to disappoint a client is to over-promise and under-deliver. The two most influential newspapers in the country — the New York Times and Wall Street Journal — couldn’t…

To Be Effective, Simplify the Message

Posted on: October 14, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Strategic Communications

You need to tailor your message to your audience. After 2 1/2 weeks in Seoul, I’m over the Pacific again, flying the opposite direction. It’s been a refreshing reminder of the relativism…

Too Many Voices

Posted on: September 9, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Confused? Listen to just one voice. Too many cooks spoil the broth. But there’s more than one way to skin a cat. You’ve heard these a hundred times, probably more. They’re treated…

Memory Fades. The Internet Is Forever.

Posted on: September 2, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Current Event Analysis

The Internet knows what you did last summer….or for the past decade (and in great detail) for that matter. Truth is an early casualty in any dispute. Presidential campaigns are the worst.…

Holding Hands

Posted on: August 26, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Reputation Management

Crisis + you = emotional basket case? Meet a crisis PR guy’s alter ego: therapist. When someone’s reputation is under attack, they dissolve quickly into an emotional basket case. This is…

Too Much Ado

Posted on: August 6, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Current Event Analysis

Should I fix this? Standard Reputation Management advice: Do what you must to mend fences, lessen the fallout, and make the story go away sooner. Gimme a break! The flap about…

I Am Fully Capable of Handling This Myself…Right?

Posted on: July 30, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Media Relations

Do it yourself? DIY is popular for home-improvement projects. After all, Home Depot, Lowe’s, and Orchard Supply Hardware built empires out of it. “I read an online article once. So, I’m an…