Being decisive can be difficult. But it’s the most important thing you can do. That’s why it’s the first thing a reputation manager will advise. The sooner you take a scalpel to…
Tag: hesitation
Disruption
One-size fits-all never fits anyone in Crisis PR. Routine has a bad reputation. Deservedly. It conjures images of people slogging through their jobs and lives. The only goal is to get to…
The Very High Cost of Being Unprepared
A crisis is no time for wondering what to do. Every organization is vulnerable to PR crises at any moment. Government investigation. Nasty litigation. Financial turmoil. Sudden management change. Data breach. Product…
Who You Really Talking To?
Sometimes it’s clear who words are aimed at, and why. Most people are rather straightforward. Others less so. Politicians, in particular, are masters of ambiguity, posturing, and misdirection. The same is true…
Not Rocket Science…Nor for Faint of Heart
No time for hesitation. No tolerance for error. Crisis & Reputation Management is a high-stakes niche — and those who do it well are a special breed. Think of it as the…
Holding Hands
Crisis + you = emotional basket case? Meet a crisis PR guy’s alter ego: therapist. When someone’s reputation is under attack, they dissolve quickly into an emotional basket case. This is…
Dithering Is Deadly
For those who do Crisis & Reputation Management — and do it well: “No time for hesitation and no room for error.” It seemed so easy over lunch. The client described how…