Don’t Hesitate. Or Equivocate.
Being decisive can be difficult. But it’s the most important thing you can do. That’s why it’s the first thing
Disruption
One-size fits-all never fits anyone in Crisis PR. Routine has a bad reputation. Deservedly. It conjures images of people slogging
The Very High Cost of Being Unprepared
A crisis is no time for wondering what to do. Every organization is vulnerable to PR crises at any moment.
Who You Really Talking To?
Sometimes it’s clear who words are aimed at, and why. Most people are rather straightforward. Others less so. Politicians, in
Not Rocket Science…Nor for Faint of Heart
No time for hesitation. No tolerance for error. Crisis & Reputation Management is a high-stakes niche — and those who
Holding Hands
Crisis + you = emotional basket case? Meet a crisis PR guy’s alter ego: therapist. When someone’s reputation is
Dithering Is Deadly
For those who do Crisis & Reputation Management — and do it well: “No time for hesitation and no room