Defining your message is easy. Being convincing is the challenge. “I don’t judge wine from a technical point of view, but from the pleasure it gives me,” Italian connoisseur Luca Maroni wrote…
Tag: guide to crisis pr (page 8)
Progress & Reinvention
Technology drives progress. The challenge is reinvention. Another bit of technology and history is biting the dust: Movies on film. But shed no tears. Paramount Pictures is notifying theater operators that, going…
Two Ears, One Mouth
In a dispute, success or failure is a measure of perception. There are reasons, the old saying goes, why you have two ears and one mouth. First: You learn more by listening…
Greatest Fear, Fondest Hope
Hoping for the best rarely works. Finding a “fixer” does. Fear and hope are never far apart when facing a threat that could tarnish a reputation, years in the making. So much…
Let’s All Do The Ostrich!
An ostrich doesn’t stick its head in the sand. So, why would you? There are a lot of broad guidelines for Crisis & Reputation Management. Some of them actually work. By…