There are plenty of wrong ways to answer a question. Especially one from the media. Don’t fall victim to these common Q&A pitfalls. Not responding at all. This results in a…
Tag: guide to crisis pr (page 5)
Answering the Tough Questions
Emotional boo-boo? Best to rip the Band-Aid. When trouble erupts, it’s natural to want to hunker down. But silence isn’t a viable option. The hardest pill to swallow may be realizing you…
I’d Rather Be Golfing
This is a tale of a man who’s risking his company by going DIY. A food-packaging company was rapidly becoming a heavy-hitter in its market and taking up serious shelf space in…
The Last Word
“Never pick a fight with someone who buys his data by the gigabyte.” ~ Modern twist on an old caveat It’s as true today as it was when Mark Twain, Will Rogers,…
The Right Questions
What you don’t know can be damaging for everyone. You’re closeted with senior management. They lay out the problem. Their world seems to be crumbling. Tension is palpable. “Okay…What do you…
Spin Your Way Out of Sin?
We all interpret things differently. How strong is your spin game? Everybody’s a spin doctor. You want to establish a certain tone, project a specific image, and elicit a desired response. From…
Lost in Translation
Best way to save image? Consider all the moving parts. You know what you said, and you know what you meant. How can anyone misinterpret it? Easy. Happens all the time. Even…
Rushing for the Exits
Do something that endangers the public, and you may find yourself isolated. Even in Japan, the land of the keiretsu — interlocking business and shareholding relationships where partners are helped through difficult…
Will You Go Down Fighting?
Breaking up is hard to do. So do it right. What’s your goal? That nobody noticed? That you catch and keep the other side off balance so they can’t recover publicly? It’s…
Being Heard
News coverage unfavorable? Can’t tell your story because the media no longer cares? File suit. That’s an effective way of getting the attention not only of the other side — but also…