How often do you look at both sides of an issue? We all come to the table with pre-formed opinions. We see the world through a prism, which is shifted every day…
Tag: guide to crisis pr (page 4)
Learning from Your Mistakes (United Airlines Edition)
In the end, United (finally) got it right. But only after days of excruciatingly bad publicity. Were its belated positive actions too little and too late to repair its image? United’s floundering…
No Broken Promises
You’re only as good as your word. If you promise the moon and fall short, you disappoint (and mar your reputation). But manage expectations and over-deliver, and you’re a hero. The…
Social Media During a PR Crisis
Recently we received a call from a pair of panicked business owners. Someone had posted a video on Facebook alleging that the business’ food came out bursting with bugs. It went viral…
Unheeded
“Once today is gone, tomorrow can only look back in sorrow at warnings ignored.” ~ Rod Serling, Twilight Zone, 1964 It’s a timeless rule for all aspects of life, professional and…
Heard But Not Seen
Cyrano is ever-present. But if he’s doing his job correctly, you’ll never know it. He designs strategies. He knows what you can and can’t do without stepping on landmines. He polishes your…
How Not to Answer A Question: Part Two
Danger Ahead: Communication Breakdown. Looks like these two need a communications reboot. Before you put your mouth in gear, know what you want to say — and what doesn’t need to be…
Case Study: Hotel Cybersecurity
The hackers are coming. How will you respond? What will you do when the hack hits your system? Earlier this week the payment system of upscale hotel operator HEI was hacked, compromising…
Transiency
This too shall pass. Eventually. What matters is what happens in the meantime. Use your time strategically. Worst case, “meantime” can be a long time. At least long enough that your reputation…
Keep Up or Be Left Behind
Adapt to changing times, or get ready to explain yourself. Roger Ailes isn’t the only one to suffer from failing to keep pace with evolving social norms. So is North Carolina. Less…