How would you feel if all eyes were suddenly on you? You’re put on the spot, and millions of people are watching your company drown in disasters affecting its public image. All…
Tag: fixers
Behind the Scenes
Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…
Savage Magic
First, define your audience. Convince them and you win. The British magazine The Economist is fond of phrases like “the savage magic of capitalism.” It’s also fond of describing itself as “Liberal”…
Gullible
Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never is, but always to be, blest. ~ Alexander Pope, 18th century English…
Affluence Made Me Do It
Rarely there’s so little to say that it’s best to say nothing. Justice for the super-rich is different from justice for the rest of us. Always has been. Always will be. They…
Two Ears, One Mouth
In a dispute, success or failure is a measure of perception. There are reasons, the old saying goes, why you have two ears and one mouth. First: You learn more by listening…
The Fixers
You don’t need to like other people. But you do need to love the game. “Hell is other people.” ~ Existentialist French philosopher Jean-Paul Sartre in his 1944 play “No Exit.”…
We’re All Storytellers
Honesty is good for the soul — as long as it’s confidential We’re all trying to make our cases to achieve our goals. Doesn’t matter whether we’re lawyers arguing in court, businessmen…