You’re only as good as your word. If you promise the moon and fall short, you disappoint (and mar your reputation). But manage expectations and over-deliver, and you’re a hero. The…
Tag: expectations
Winning Is Everything
In Crisis PR, never lose control … or you lose. “Never lose focus, or you lose control. Lose control, and you lose.” ~ The ultimate adage of Crisis & Reputation Management In…
Not-So-Great Expectations
Society acts on expectation. Your job is to manage them. “Blessed is he who expects nothing, for he shall never be disappointed.” ~ Alexander Pope, 18th century British poet Tell…
Counting Chickens Too Soon
Manage expectations. Outperform and you’re a hero. “Great news,” the client emailed excitedly. “That negative story didn’t appear. Brilliant result!” “Don’t jinx it,” we suggested. “So far, so good. But don’t celebrate…
Just Words, Right?
Those in the spotlight feel every nuance. A couple whose marriage was on the rocks was sitting with a divorce mediator, explaining how the other didn’t understand them and said hurtful things.…
To Be Effective, Simplify the Message
You need to tailor your message to your audience. After 2 1/2 weeks in Seoul, I’m over the Pacific again, flying the opposite direction. It’s been a refreshing reminder of the relativism…