This is a tale of a man who’s risking his company by going DIY. A food-packaging company was rapidly becoming a heavy-hitter in its market and taking up serious shelf space in…
Tag: Eden Gillott (page 6)
The Last Word
“Never pick a fight with someone who buys his data by the gigabyte.” ~ Modern twist on an old caveat It’s as true today as it was when Mark Twain, Will Rogers,…
The Right Questions
What you don’t know can be damaging for everyone. You’re closeted with senior management. They lay out the problem. Their world seems to be crumbling. Tension is palpable. “Okay…What do you…
Spin Your Way Out of Sin?
We all interpret things differently. How strong is your spin game? Everybody’s a spin doctor. You want to establish a certain tone, project a specific image, and elicit a desired response. From…
Lost in Translation
Best way to save image? Consider all the moving parts. You know what you said, and you know what you meant. How can anyone misinterpret it? Easy. Happens all the time. Even…
Ghosts of Goof-ups Past
Screw up once, shame on who? Screw up twice, shame on you. Never any shortage of problems that threaten reputations. Nor any end in sight for the drama that goes with them.…
Don’t Relax Too Much
Crisis PR team worries so clients sleep better. Problems create grief. The more you worry about them, the more anxious you become. When it seems they’re nearly resolved, you exhale gratefully. That’s…
Not So Secret
Money and power can cloud your judgment of plausibility. “At the length, truth will out.” ~ Shakespeare, The Merchant of Venice, 1596 Some lessons are never really learned. Such as that secrets…
Behind the Scenes
Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…
Rushing for the Exits
Do something that endangers the public, and you may find yourself isolated. Even in Japan, the land of the keiretsu — interlocking business and shareholding relationships where partners are helped through difficult…