How often do you look at both sides of an issue? We all come to the table with pre-formed opinions. We see the world through a prism, which is shifted every day…
Tag: Eden Gillott (page 4)
He Said, She Said
A friend who owns several successful gyms throughout the city called recently and the conversation started in the usual fashion. “Hey, Eden. How are you? I was wondering if you could give me…
Learning from Your Mistakes (United Airlines Edition)
In the end, United (finally) got it right. But only after days of excruciatingly bad publicity. Were its belated positive actions too little and too late to repair its image? United’s floundering…
Opps. I mean…Oops!
Life doesn’t always give you an eraser. You’re judged on everything you say and do. Your reputation rises or falls based on whether you’re perceived as wise and substantial, or shallow and…
No Broken Promises
You’re only as good as your word. If you promise the moon and fall short, you disappoint (and mar your reputation). But manage expectations and over-deliver, and you’re a hero. The…
Fresh Eyes
Fresh eyes do see better. Yes, wisdom often comes with age and experience. But so do the baggage and inertia that create blinders to new ways of thinking and doing. Consider…
Time and Tide
Time and tide wait for no one. Neither do crises (personal or professional). That’s why they always seem to come at the most inconvenient time. (Whoever heard of a convenient crisis?) …
You Should’ve Called Earlier
Don’t wait until the last minute to ask for help. Call early, and you have more options. Call later, and you have fewer. A business owner was the target of scurrilous gossip…
Social Media During a PR Crisis
Recently we received a call from a pair of panicked business owners. Someone had posted a video on Facebook alleging that the business’ food came out bursting with bugs. It went viral…
Case Study: Wells Fargo
Right now people are angry, and anger is a powerful motivator. By creating millions of fake accounts, Wells Fargo violated the public’s basic need to feel secure. The reaction was visceral because…