Define your audience

Savage Magic

Posted on: July 6, 2014 Last updated on: February 14, 2023 Written by: Gillott Communications Categorized in: Current Event Analysis

First, define your audience. Convince them and you win. The British magazine The Economist is fond of phrases like “the savage magic of capitalism.” It’s also fond of describing itself as “Liberal”…

Gullible

Posted on: March 2, 2014 Last updated on: August 10, 2022 Written by: Gillott Communications Categorized in: Media Relations

Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never is, but always to be, blest. ~ Alexander Pope, 18th century English…