You need to tailor your message to your audience. After 2 1/2 weeks in Seoul, I’m over the Pacific again, flying the opposite direction. It’s been a refreshing reminder of the relativism…
Tag: Damage mitigation (page 2)
The Sooner the Better
You need to do damage control quickly. That’s always the best response when your business or reputation are being threatened. The opposite — better late than never — is always undesirable. …
Lies, Damned Lies & Reputation Management
Lying can be worse than the original sin. A colleague was fond of using a one-liner with senior management at his corporation, “I need to know what the facts are, so I…
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…
Let’s All Do The Ostrich!
An ostrich doesn’t stick its head in the sand. So, why would you? There are a lot of broad guidelines for Crisis & Reputation Management. Some of them actually work. By…