damage control strategies

Measure Twice. Cut Once.

Posted on: November 11, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Reputation Management

With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…

The Sooner the Better

Posted on: October 9, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management

You need to do damage control quickly. That’s always the best response when your business or reputation are being threatened. The opposite — better late than never — is always undesirable. …